A Womenswear Ready to Wear brand based in Lagos, Nigeria is hiring an experienced commercially driven Marketing and Sales Associate with creative flair who is passionate about fashion, culture, art and storytelling across all customer touchpoints. The role will specialize in marketing, content creation and sales.
The candidate will require deep knowledge of the Nigerian fashion market and our customer’s lifestyle, key marketing platforms and the ability to identify and track relevant marketing metrics – with a core understanding of online customer engagement.
Our ideal candidate is a ‘people person’ with great customer service skills and storytelling creativity. Ultimately, you should be able to translate our brand DNA locally and across all projects and platforms.
B. RESPONSIBILITIES
- Work with the Creative Director and Head of Communications to reflect the core brand DNA across all customer touch points and market localizations – overseeing content strategy for all uses incl. social media, editorial, website, e-commerce, newsletters, display, affiliate, special projects.
- Manage and create editorial and social fashion content and assets to support brand marketing, social media, CRM, e-commerce and PR teams. Ensuring assets are shared cross-departmentally to ensure that all content is utilized efficiently and cohesively.
- Propose and help create fresh opportunities, unique content, brand partnerships and messaging that achieves cut-through in a crowded market to set the brand apart.
- Develop and execute monthly content calendars, including the social media calendars.
- Plan and maintain newsletters and website content rotation, liaising with development and Sales departments to stay updated on new products and features.
- Discovering and staying up-to-date with digital technology and trends.
- Supervise the Sales Team to ensure exceptional customer service experience.
- Build and strengthen relationships with customers and implement a direct marketing strategy for VIP customers
- Manage the visual display of the products in accordance with the visual standards.
- Discuss with clients and give advice on general trends in fashion and developments in the market, showing passion for fashion and luxury products.
- Use a strong knowledge of the products and services to ensure delivery of exceptional customer services and sales.
- Supervise the delivery of the Atelier services from first contact to fulfilment, ensuring the highest possible standards are adhered to.
- Propose, plan and host all internal and external events involving the brand
- Represent the brand at conferences, seminars and industry events.
- Manage and be the contact person for all operations related matters at the organization.
THE IDEAL CANDIDATE
- A storyteller who excels at creating and telling stories that communicate who we are as a brand.
- Excellent customer service skill and a deep passion for fashion and lifestyle. A customer-first focused person - ensuring the client receives a great on-brand experience before, during and after-sales
- Be passionate about digital technologies
- Have proven experience in retail, marketing or social media, with at least 3 years of relevant experience in sector
- Highly organized and driven with meticulous attention to detail
- Excellent communication skills – written and oral – and highly computer literate
- Knowledge of marketing channels
- Attention to detail and ability to multitask
- Ability to work independently and across a team
- Degree in Marketing, Communications or a relevant field is a plus
Job Type: Full-time
Salary: ₦250,000.00 - ₦300,000.00 per month
Experience:
- sales: 4 years (Required)
Expected Start Date: 31/05/2023
